1919年，天才汽车狂人Carl Friedrich Wilhelm Borgward（卡尔•宝沃）在德国不莱梅创建宝沃品牌，其以革命性的技术、引领风潮的设计、全面的产品谱系、超过当时德国60%的出口份额，一度成为德国第三大汽车生产制造商，是世界汽车工业奠基人之一。
2015年，德国宝沃（BORGWARD）汽车集团于法兰克福车展发布了首款定位为德国宽体智联SUV车型BX7及其运动版车型BX7 TS；2016年，定位于紧凑型SUV的全新BX5概念车和定位于紧凑运动型SUV的PROJEKT BX6 TS在日内瓦车展上惊艳亮相。自此，德国宝沃（BORGWARD）汽车集团SUV产品谱系雏形初现。2016年4月，SUV BX7的18款车型在北京车展正式上市。宝沃倾力打造的全新产品将严谨工艺、先进技术与鲜明个性完美结合，将为消费者提供德系SUV车型全新选择。
未来，基于“突破豪华界限的德国智能汽车品牌”的全新定位，宝沃将秉持德国工业 4.0 理念，整合德国工程、德国设计、全球验证等领域的优势资源，结合全球布局、本地化生产的市场战略，打造德系高品质产品，创建智能化用车生活生态圈，并以可持续的创新科技为投资人、经销商、合作伙伴打造一个坚定可信、代表未来趋势的商业蓝图。与此同时，宝沃将不断推出基于纯正德国技术及制造工艺的产品，让消费者近距离体验“触手可及的豪华”。
In its heyday, it employed 23,000 people. More than one million vehicles rolled off its production lines. Now, after more than half a century, one of the most revered names in the German car industry, BORGWARD, is reborn.
‘Perhaps through the influence of my grandfather‘s history and my father‘s example, we believe that, given the will to succeed, you can achieve anything. You have to set a target and pursue it with all your heart, and if you have a dream, as we do, you will fight for it. Everything is then possible,’ Christian Borgward says, as he prepares to share his 21st century vision for this most visionary of car companies.
When BORGWARD ceased trading back in the summer of 1961, it marked the end of an era of distinguished engineering and design creativity. Between 1919 and 1961 Carl F. W. Borgward emerged from his modest background to create a corporate empire to rival some of the biggest names in the business. In fact, during the 1950s, BORGWARD was the third largest automotive manufacturer in Germany, and pioneer of the affordable “premium” saloon paradigm.
But the Group’s line-up also encompassed small and medium-sized cars, as well as light and heavy duty commercial vehicles. Amongst the company’s biggest successes were the Hansa 1500, the P 100, and the prestigious Isabella – a true brand hero whose coupé sibling ranked among the most desirable cars of the period, and remains highly sought-after by the cognoscenti today.
It’s an unprecedented event in automotive history, and represents the culmination of more than a decade’s worth of groundwork by the industrial Executive Karlheinz L. Knöss and Christian Borgward, grandson of the legendary company founder Carl Friedrich Wilhelm Borgward. The goal has now been reached. In March 2015, BORGWARD is attending the Geneva Motor Show, its first appearance at the celebrated automotive salon since 1960. BORGWARD’s cars were regarded as inventive, vibrant, and luxurious. These are the values the company espouses now as it prepares to engage with a wildly different automotive landscape. BORGWARD is back!